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Marketing of High-Technology Products and Innovations
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Marketing of High-Technology Products and Innovations (2001)Marketing of High-Technology Products and…Impact of information technology innovation on firm performance in Kenya (2019)Impact of information technol…Synergy effects of innovation on firm performance (2017)Synergy effects of innovation…Factors affecting the adoption of information and communication technology in small and medium enterprises: a perspective from rural Saudi Arabia (2017)Factors affecting the adoptio…Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective (2017)Entrepreneurial marketing of …Why do SMEs file trademarks? Insights from firms in innovative industries (2015)Why do SMEs file trademarks? …Networks for the commercialization of innovations: A review of how divergent network actors contribute (2014)Networks for the commercializ…Radical Product Innovation Capability: Literature Review, Synthesis, and Illustrative Research Propositions (2013)Radical Product Innovation Ca…Perceived risk, usage frequency of mobile banking services (2013)Perceived risk, usage frequen…Firm innovativeness and business performance: The joint moderating effects of market turbulence and competition (2013)Firm innovativeness and busin…eWOM and the importance of capturing consumer attention within social media (2013)eWOM and the importance of ca…The Trade-off between Customer and Technology Orientations: Impact on Innovation Capabilities and Export Performance (2011)The Trade-off between Custome…A Reflective Review of Disruptive Innovation Theory (2009)A Reflective Review of Disrup…Consumer innovativeness and perceived risk: implications for high technology product adoption (2006)Consumer innovativeness and p…Successful Development and Commercialization of Technological Innovation: Insights Based on Strategy Type (2005)Successful Development and Co…Mobile banking and consumer behaviour: New insights into the diffusion pattern (2004)Mobile banking and consumer b…Measuring attitudes towards general technology: Antecedents, hypotheses and scale development (2003)Measuring attitudes towards g…Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)Capabilities for market-shaping: triggering and facilitating increased value creation (2019)Innovation capability: a systematic literature review (2020)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Users of the world, unite! 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  • 2009A Reflective Review of Disruptive Innovation Theory547 cited
  • 2006Consumer innovativeness and perceived risk: implications for high technology product adoption419 cited
  • 2019Impact of information technology innovation on firm performance in Kenya380 cited
  • 2013Firm innovativeness and business performance: The joint moderating effects of market turbulence and competition347 cited
  • 2005Successful Development and Commercialization of Technological Innovation: Insights Based on Strategy Type321 cited
  • 2017Synergy effects of innovation on firm performance317 cited
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  • 2013Perceived risk, usage frequency of mobile banking services266 cited
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  • 2017Factors affecting the adoption of information and communication technology in small and medium enterprises: a perspective from rural Saudi Arabia208 cited
  • 2011The Trade-off between Customer and Technology Orientations: Impact on Innovation Capabilities and Export Performance

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189 cited
  • 2017Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective182 cited
  • 2014Networks for the commercialization of innovations: A review of how divergent network actors contribute181 cited
  • 2015Why do SMEs file trademarks? Insights from firms in innovative industries180 cited