CSR‐labelled products in retailers' assortment

Isabel Carrero Bosch · Carmen Valor

50 citations0/0 files storedInternational Journal of Retail & Distribution Management

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Environmental Sustainability in Business Corporate Social Responsibility Reporting Consumer Market Behavior and Pricing

Abstract

Abstract Purpose – This paper aims to analyse the responsible offer of mainstream retailers. By focusing on corporate social responsibility (CSR) labelled grocery goods, it aims to study whether consumers are able to make an ethical shopping basket, to create an inventory of CSR labels, and to evaluate the quality of the information conveyed through CSR labels. Design/methodology/approach – Structured observation (audit) was used. Using a template to homogenise data collection, information was recorded for 15 products in eight mainstream retailers in two countries (UK and Spain). Data of 874 products were obtained (548 different brands). Findings – Differences are found across product categories, retailers, type of brands and countries. Private brands are taking the lead in the creation of responsible assortments as well as in the quality of the information provided to consumers. Research limitations/implications – Given the exploratory nature of this paper, a research agenda is built suggesting future avenues of work to further understand the configuration and outcomes of the responsible assortment. Originality/value – This paper fills a gap in the literature, since the issue of responsible assortment has received limited attention, despite its importance as a key pillar of the corporate social responsibility strategy of retailers. It examines comprehensively the size and share of CSR‐labelled grocery goods.

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References

2008Politics, Products, and Markets: Exploring Political Consumerism Past and Present 2007A re-examination of socially responsible consumption and its measurement 2006Green decisions: demographics and consumer understanding of environmental labels 2002The use of eco‐labels: a review of the literature 2002Strategic options in fair trade retailing 2001Utility of No Sweat Labels for Apparel Consumers: Profiling Label Users and Predicting Their Purchases 2007Corporate social responsibility and the positioning of grocery brands 2000Corporate social responsibility in food retailing

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2016Corporate social responsibility in international marketing: review, assessment, and future research 2014Retailers' CSR: the effects of legitimacy and social capital 2015Retailer corporate social responsibility 2019Impact of a retailer’s CSR activities on consumers’ loyalty 2017Comparing UK food retailers corporate social responsibility strategies

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