Article2015

Retailer corporate social responsibility

Hanna Schramm‐Klein · Dirk Morschett · Bernhard S. Swoboda

59 citations0/0 files storedInternational Journal of Retail & Distribution Management

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Corporate Social Responsibility Reporting Environmental Sustainability in Business Corporate Social Responsibility and Sustainability

Abstract

Purpose The purpose of this paper is to contribute to knowledge on the impact of corporate social responsibility (CSR) activities on retailers' performance. An analysis using a comprehensive conceptualization of CSR reveals that CSR has positive implications for retailers' firm performance and illustrates which CSR dimensions are the most important to focus on. It becomes clear that retailers must care about both downstream- and upstream-oriented CSR dimensions in the value chain. The paper highlights the impact of CSR communication activities for company success both in terms of general communication to the stakeholders and relating to in-store communications.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1991Structural Equations with Latent Variables.1986Self-Reports in Organizational Research: Problems and Prospects 2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It 1987The Economic Institutions of Capitalism

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