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Bernhard S. Swoboda · Study
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Author
Bernhard S. Swoboda
48 works
· latest 2022
· 1 institutions
cluster: provisional
ORCID 0000-0002-0240-0732
Works
48 shown
Links and effects of channel integration in the prepurchase and purchase stages of omnichannel retailers
International Journal of Electronic Commerce
·
2022
·
2 authors
17
citations
Effects of the most useful offline-online and online-offline channel integration services for consumers
Decision Support Systems
·
2021
·
2 authors
72
citations
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Journal of Business Research
·
2020
·
2 authors
22
citations
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Journal of Business Research
·
2020
·
2 authors
28
citations
Handelsmanagement
Vahlen eBooks
·
2019
·
3 authors
·
book
54
citations
Käuferverhalten
Springer eBooks
·
2017
·
3 authors
·
book
62
citations
Predictors and effects of retail brand equity – A cross-sectoral analysis
Journal of Retailing and Consumer Services
·
2016
·
3 authors
59
citations
Crosswise and reciprocal interdependencies within retailers’ multichannel structures
The International Review of Retail Distribution and Consumer Research
·
2016
·
3 authors
15
citations
Does Being Perceived as Global Pay Off? An Analysis of Leading Foreign and Domestic Multinational Corporations in India, Japan, and the United States
Journal of International Marketing
·
2016
·
2 authors
59
citations
Internationalization Speed of Online Retailers: A Resource-Based Perspective on the Influence Factors
Management International Review
·
2016
·
3 authors
73
citations
Linking retailing experiences with life satisfaction
International Journal of Retail & Distribution Management
·
2016
·
4 authors
72
citations
Explaining the differing effects of corporate reputation across nations: a multilevel analysis
Journal of the Academy of Marketing Science
·
2015
·
3 authors
51
citations
Retailer corporate social responsibility
International Journal of Retail & Distribution Management
·
2015
·
3 authors
59
citations
Käuferverhalten
Springer eBooks
·
2015
·
3 authors
·
book
27
citations
How do past mode choices influence subsequent entry? A study on the boundary conditions of preferred entry modes of retail firms
International Business Review
·
2014
·
3 authors
45
citations
Linking Processes and Dynamic Capabilities of International SMEs: The Mediating Effect of International Entrepreneurial Orientation
Journal of Small Business Management
·
2014
·
2 authors
114
citations
International transfer and perception of retail formats
International Marketing Review
·
2014
·
3 authors
37
citations
Retailer Corporate Social Responsibility Is Relevant to Consumer Behavior
Business & Society
·
2013
·
5 authors
69
citations
Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers
Journal of Retailing
·
2013
·
3 authors
55
citations
The importance of retail brand equity and store accessibility for store loyalty in local competition
Journal of Retailing and Consumer Services
·
2013
·
4 authors
92
citations
Retaining or returning?
International Journal of Retail & Distribution Management
·
2013
·
4 authors
53
citations
A taxonomy of small- and medium-sized international family firms
Journal of International Entrepreneurship
·
2013
·
2 authors
32
citations
Internationales Marketing
Vahlen eBooks
·
2013
·
3 authors
·
book
56
citations
Transferring the Retail Format Successfully into Foreign Countries
Journal of International Marketing
·
2012
·
2 authors
50
citations
The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western, Asian, and Domestic Retailers
Journal of International Marketing
·
2012
·
3 authors
222
citations
SMEs' internationalisation patterns: descriptives, dynamics and determinants
International Marketing Review
·
2012
·
2 authors
138
citations
Does Centralising Global Account Management Activities in Response to International Retailers Pay Off?
Management International Review
·
2012
·
4 authors
20
citations
Handelsmanagement
Vahlen eBooks
·
2012
·
3 authors
·
book
65
citations
International SME Alliances: The Impact of Alliance Building and Configurational Fit on Success
Long Range Planning
·
2011
·
4 authors
78
citations
Käuferverhalten
Gabler Verlag eBooks
·
2011
·
2 authors
·
book
47
citations
Changes in foreign operation modes: Stimuli for increases versus reductions
International Business Review
·
2010
·
3 authors
57
citations
Debit and credit card usage and satisfaction
International Journal of Bank Marketing
·
2010
·
4 authors
52
citations
Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice?
Journal of International Management
·
2010
·
3 authors
335
citations
Moderating role of involvement in building a retail brand
International Journal of Retail & Distribution Management
·
2009
·
4 authors
61
citations
The impact of culture on brand perceptions: a six‐nation study
Journal of Product & Brand Management
·
2008
·
4 authors
119
citations
An intersector analysis of the relevance of service in building a strong retail brand
Managing Service Quality
·
2007
·
4 authors
66
citations
Towards a conceptual model of country market selection: Selection processes of retailers and C&C wholesalers
The International Review of Retail Distribution and Consumer Research
·
2007
·
3 authors
43
citations
Internet vs. brick-and-mortar stores - analysing the influence of shopping motives on retail channel choice among internet users
Journal of Customer Behaviour
·
2007
·
3 authors
35
citations
Markenmanagement — Markenbildung in der Medienbranche
Springer eBooks
·
2006
·
3 authors
·
chapter
16
citations
Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers
Journal of Retailing and Consumer Services
·
2005
·
3 authors
99
citations
Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives
The International Review of Retail Distribution and Consumer Research
·
2005
·
3 authors
210
citations
Käuferverhalten
Gabler Verlag eBooks
·
2005
·
2 authors
·
book
16
citations
Käuferverhalten Grundlagen — Perspektiven — Anwendungen
der markt
·
2004
·
2 authors
68
citations
Käuferverhalten
Gabler Verlag eBooks
·
2004
·
2 authors
·
book
24
citations
Kooperationen, Allianzen und Netzwerke : Grundlagen - Ansätze - Perspektiven
·
2003
·
3 authors
48
citations
Electronic Business im Handel
Gabler Verlag eBooks
·
2002
·
2 authors
·
chapter
14
citations
Convenience-Oriented Shopping: A Model from the Perspective of Consumer Research
Springer eBooks
·
2001
·
2 authors
·
chapter
47
citations
Grundbegriffe des internationalen Managements
·
1997
·
2 authors
18
citations