The Psychology of Entertainment Media : Blurring the Lines Between Entertainment and Persuasion

L. J. Shrum

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Media Influence and Health Marketing and Advertising Strategies Media Studies and Communication

Abstract

Contents: Preface. L.J. Shrum, What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media. Part I: Embedding Promotions Within Programs: Subliminal Embeds and Product Placements. M.H. Erdelyi, D.M. Zizak, Beyond Gizmo Subliminality. J.A. McCarty, Product Placement: The Nature of the Practice and Potential Avenues of Inquiry. S. Law, K.A. Braun-Latour, Product Placements: How to Measure Impact. M. Yang, B. Roskos-Ewoldsen, D.R. Roskos-Ewoldsen, Mental Models for Brand Placement. N. Bhatnagar, L. Aksoy, S.A. Malkoc, Embedding Brands Within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement Efficacy. S. Auty, C. Lewis, The Delicious Paradox: Preconscious Processing of Product Placements by Children. Part II: The Programs Between the Ads: The Persuasive Power of Entertainment Fiction and Narrative. R.S. Wyer, Jr., R. Adaval, Pictures, Words, and Media Influence: The Interactive Effects of Verbal and Nonverbal Information on Memory and Judgments. M.C. Green, J. Garst, T.C. Brock, The Power of Fiction: Determinants and Boundaries. L.J. Shrum, J.E. Burroughs, A. Rindfleisch, A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment. G. Comstock, Paths From Television Violence to Aggression: Reinterpreting the Evidence. M. Kniazeva, Between the Ads: Effects of Nonadvertising TV Messages on Consumption Behavior. D.W. Schumann, Media Factors That Contribute to a Restriction of Exposure to Diversity. Part III: Individual Differences in Media Usage and Role as Mediators and Moderators of Media Effects. T.C. Brock, S.D. Livingston, The Need for Entertainment Scale. C.A. Russell, A.T. Norman, S.E. Heckler, People and Their Television Shows: An Overview of Television Connectedness. D.N. Greenwood, P.R. Pietromonaco, The Interplay Among Attachment Orientation, Idealized Media Images of Women, and Body Dissatisfaction: A Social Psychological Analysis. S. Jones, C. Bee, R. Burton, L.R. Kahle, Marketing Through Sports Entertainment: A Functional Approach. S.R. McDaniel, Sensation Seeking and the Consumption of Televised Sports.

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