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Linking sponsorship and cause related marketing

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References

1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
1997Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy1,094 cited
2000Determinants of Sports Sponsorship Response1,015 cited
1998A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned877 cited
1988AGENCY- AND INSTITUTIONAL-THEORY EXPLANATIONS: THE CASE OF RETAIL SALES COMPENSATION.870 cited
1998An International Review of Sponsorship Research710 cited
1997Pro-Social Consumer Influence Strategies: When and How Do They Work?465 cited
1991The Role of Sponsorship in the Marketing Communications Mix464 cited
1992Consumer Perceptions of Organizations that Use Cause-Related Marketing460 cited
1994Awareness of Sponsorship and Corporate Image: An Empirical Investigation450 cited
1983Commercial Sponsorship353 cited
1999An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas324 cited
1995The Impact of Reference Price Effects on the Profitability of Price Promotions308 cited

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1999Relatedness, Prominence, and Constructive Sponsor Identification287 cited

1999Media effect in commercial sponsorship284 cited

Cited by

2013Research on Corporate Philanthropy: A Review and Assessment492 cited
2011Corporate social responsibility or cause‐related marketing? The role of cause specificity of CSR205 cited
2010Does sponsorship work in the same way in different sponsorship contexts?190 cited
2001Can the Overcommercialization of Cause-Related Marketing Harm Society?170 cited
2011Cause-related marketing influence on consumer responses: The moderating effect of cause–brand fit139 cited
2011Doing Good Does Good? Sustainable Marketing of CSR and Consumer Evaluations137 cited
2016Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand112 cited
2015Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial109 cited
2022Effective messaging strategies to increase brand love for sociopolitical activist brands90 cited
2011Sponsorship and CSR: is there a link? A conceptual framework88 cited
2013Are sponsorship announcements good news for the shareholders? Evidence from international stock exchanges84 cited
2010Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement81 cited
2007Cause-Related Marketing: An Exploratory Study of Campaign Donation Structures Issues79 cited
2021Effects of corporate social responsibility on SMEs’ performance in emerging market78 cited
2017It's the thought that counts: The effects of construal level priming and donation proximity on consumer response to donation framing76 cited
2015The Influence of CSR and Ethical Self-Identity in Consumer Evaluation of Cobrands75 cited