Article2001

A Profile of the Generation X Wine Consumer in California

2 citations0/0 files storedJournal of food distribution research

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Wine Industry and Tourism Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Abstract

This research shows that the wine market in California is segmented by age. Wine consumption behavior differs between the generation X consumer and those that are not generation X. They purchase different types of wine at different locations. There are different attitudes toward wine between the two groups. Generation X consumers are more concerned with the quality and image attributes of wine.

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1999How Advertising Works: What Do We Really Know?1995Marketing to Generation X

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2009Increasing domestic consumption of South African wines : exploring the market potential of the emerging Black middle class

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