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A Profile of the Generation X Wine Consumer in California
2 references·1 citing·12 second hop
A Profile of the Generation X Wine Consumer in California (2001)A Profile of the Generation X Wine Consum…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Marketing to Generation X (1995)Marketing to Generation XIncreasing domestic consumption of South African wines : exploring the market potential of the emerging Black middle class (2009)Increasing domestic consumpti…Information and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Purchasing behaviour in the Northern Ireland wine market (1995)Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments and Contingent Valuation (1998)Market segment analysis to target young adult wine drinkers (2006)Reaching out to the gay tourist: opportunities and threats in an emerging market segment (1998)alternative to what? subcultural capital and the commercialization of a music scene (2005)Value in Informational Capitalism and on the Internet (2012)
this work references cited by second hop

References

  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1995Marketing to Generation X125 cited

Cited by

  • 2009Increasing domestic consumption of South African wines : exploring the market potential of the emerging Black middle class2 cited

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