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Business to Business Marketing Management: A Global Perspective
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  • 2023The role of ethics in business-to-business marketing: An exploratory review and research agenda23 cited
  • 2021Geo-Marketing Segmentation with Deep Learning22 cited
  • 2024A dynamic, relational approach to B2B customer experience: A customer-centric perspective from a longitudinal investigation21 cited
  • 2019The absorption and usage of cloud accounting technology by accounting firms in Cape Town for services provided to their clients16 cited
  • 2020INDUSTRIAL MARKETING 4.0 - UPGRADING THE INDUSTRIAL COSTUMERS’ PATH TO THE DIGITAL ECONOMY11 cited

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