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Segmenting the industrial market · Study

BookSegmenting the industrial market

Thomas V. Bonoma1983

Book1983

Segmenting the industrial market

Thomas V. Bonoma · Benson P. Shapiro

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Customer churn and segmentation Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

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1985Risk Handling Strategies in Industrial Vendor Selection Decisions 1989Embedded Influence Patterns in Organizational Buying Systems 1994Getting closer and nicer: partnerships in the supply chain 1997Classification of industrial services: A model with strategic implications 1992Segmenting Customers in Mature Industrial Markets 1990Segmentation of Markets Based on Customer Service 1985A critical review of industrial market segmentation 2008Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research

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Year1983

Typebook

Published1983-01-01

Languageen

Citations173

Files0 public / 0

ShelfCustomer churn and segmentation

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openalex_workW591962636

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