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Classification of industrial services: A model with strategic implications · Study

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ArticleClassification of industrial services: A model with strategic implications

T Boyt1997

Article1997

Classification of industrial services: A model with strategic implications

T Boyt · Michael G. Harvey

147 citations·0/0 files stored·Industrial Marketing Management

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Service and Product Innovation Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1994The Commitment-Trust Theory of Relationship Marketing 2000Marketing management: analysis. planning. implementation and control 1970Information and Consumer Behavior 1974Advertising as Information 1977Breaking Free from Product Marketing 1983Classifying Services to Gain Strategic Marketing Insights 1980Pricing: Making Profitable Decisions 1977ON GOODS AND SERVICES

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2002Resources and capabilities driving competitive advantage in export markets: guidelines for industrial exporters 2007Configuring the after-sales service supply chain: A multiple case study 2010Optimal marketing strategy: A decision-making with ANP and TOPSIS 2005Fieldwork and data collection in qualitative marketing research 2011Operations strategy for the effective delivery of integrated industrial product‐service offerings 2013An assessment of innovativeness in KIBS: implications on KIBS' co-creation culture, innovation capability, and performance

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Year1997

Typearticle

Published1997-07-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations147

Files0 public / 0

ShelfService and Product Innovation

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doi10.1016/s0019-8501(96)00111-3

openalex_workW1994918286

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