Cybergeo and the Consumer Society

Christine Kosmopoulos · Dénise Pumain

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Information Society and Technology Trends Cultural Studies and Postmodernism Consumer behavior in food and health

Abstract

In the prevailing ‘marketing’ atmosphere, we have grown accustomed to premium offers that make it possible to sell a product at a price well above its mere practical value, thanks to an accompanying ‘sales talk’ that invests it with mythical virtues. The ‘concept’ of the premium effect explains that very often the image value of commercial brands is disconnected from the usefulness of the products.The ‘Freemium’ offer promoted by open access journals is exactly the inverse of this process. I...

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