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A review of the application of event studies in marketing
16 references·13 citing·51 second hop
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References

  • 1970EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK*15,723 cited
  • 1985Using daily stock returns6,497 cited
  • 1997Event Studies in Economics and Finance4,623 cited
  • 2003The Adjustment of Stock Prices to New Information3,063 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 1995What Theory is Not1,954 cited
  • 1997EVENT STUDIES IN MANAGEMENT RESEARCH: THEORETICAL AND EMPIRICAL ISSUES.1,942 cited
  • 1999Improved Methods for Tests of Long‐Run Abnormal Stock Returns1,826 cited
  • 1998Are Nonfinancial Measures Leading Indicators of Financial Performance? An Analysis of Customer Satisfaction1,609 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,114 cited
  • 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
  • 2006INDIVIDUAL EQUITY RETURN DATA FROM THOMSON DATASTREAM: HANDLE WITH CARE!893 cited
  • 1998The Event Study Methodology Since 1969826 cited
  • 1994The Financial Information Content of Perceived Quality789 cited

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  • 1985The Impact of Product Recalls on the Wealth of Sellers641 cited
  • Cited by

    • 2014The differentiated effects of CSR actions in the service industry71 cited
    • 2020Event study methodology in business research: a bibliometric analysis59 cited
    • 2013When a celebrity endorser is disgraced: A twenty-five-year event study56 cited
    • 2014Stock price reactions to brand value announcements: Magnitude and moderators51 cited
    • 2020Qualitative Data Analysis50 cited
    • 2013Do Service Guarantees Guarantee Greater Market Value?30 cited
    • 2020Sport sponsorship announcement and stock returns: a meta-analytic review27 cited
    • 2017How Does Wall Street React to Global Sports Sponsorship Announcements?23 cited
    • 2010The impact of sponsorship announcements on shareholder wealth in Australia21 cited
    • 2014The Evolution of Scholarly Research on Sponsorship: Expectations About the Future of This Research Domain19 cited
    • 2010The Short-Term Impact Of Super Bowl Advertising On Stock Prices: An Exploratory Event Study19 cited
    • 2015Conceptual Foundations of Sponsorship Research17 cited
    • 2012The Effect of Sport Sponsorship Programs of Various Sport Events on Stock Price Behavior During a Sport Event17 cited