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Cited by

• 2002International market segmentation: issues and perspectives385 cited
• 2002Identifying Spatial Segments in International Markets173 cited
• 2001“Glocalization” of business activities: a “glocal strategy” approach167 cited
• 2002International risk perceptions and mode of entry: a case study of Malaysian multinational firms137 cited
• 2007Managerial perceptions of political risk in international projects130 cited
• 1999Criteria guiding segmentation implementation: reviewing the evidence90 cited
• 2001An Investigation of Market Entry Strategy Selection: Exporting vs Foreign Direct Investment Modes—A Home-host Country Scenario87 cited
• 2000Managing global expansion: A conceptual framework83 cited
• 2001Motivational Influences on “Buy Domestic” Purchasing: Marketing Management Implications from a Study of Two Nations76 cited
• 2012Understanding the Hospitality Consumer72 cited
• 1996Political risk assessment: Theory and the experience of Dutch firms69 cited
• 2007Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan63 cited
• 1998Standardization vs globalization: a new perspective of brand strategies61 cited
• 1998