Market Entry Strategies in Emerging Markets: An Institutional Study in the BRIC Countries

Dirk Holtbrügge · Anastasia Baron

50 citations0/0 files storedThunderbird International Business Review

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

International Business and FDI Innovation and Knowledge Management Innovation and Socioeconomic Development

Abstract

Abstract This article addresses two of the strategically important questions of market entry strategies in emerging markets: how to enter and when to enter. Furthermore, we investigate the relationship between market entry strategies and market success. On the basis of the institutional theory, we develop hypotheses that are tested against data collected from 564 foreign firms with operations in the BRIC countries (Brazil, Russia, India, and China), using an online survey. Our findings suggest that market entry strategies have a significant effect on market success, showing the greatest market success in India and the lowest in China. We also find that entry mode and length of operation exhibit a significant positive effect on market success. © 2013 Wiley Periodicals, Inc.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 50 citations exist upstream.

References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1990Institutions, Institutional Change and Economic Performance 1977Institutionalized Organizations: Formal Structure as Myth and Ceremony 2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations 1977Estimating Nonresponse Bias in Mail Surveys 1988The Effect of National Culture on the Choice of Entry Mode 1995OVERCOMING THE LIABILITY OF FOREIGNNESS.2008Survey response rate levels and trends in organizational research

Cited by

2020Critical success factors determining performance of cross‐border acquisition: Evidence from the African telecom market 2021Can competitors cooperate? The impact of formal institution agents in promoting coopetition among emerging market exporters 2016Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.