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The authors set out the principles and applications of spatial modelling and GIS and demonstrate its use in location decisions and strategic planning. It demonstrated how intelligent GIS systems can be used to analyze the large amounts of data available to industry in order for informed decisions to be made. The book: demonstrates the importance of geographical thinking in business; considers the type of data available and how it can be used; shows how performance indicators can provide management information; shows how the geographical modelling processes can aid policy-making; illustrates the use of these methods in the retailing, financial services, health care, and education sectors; and provides examples drawn from academic research and real life case studies from around the world.
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