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Marketing: Principles & Perspectives
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Marketing: Principles & Perspectives (1995)Marketing: Principles & PerspectivesPENGARUH BRAND IMAGE DAN BIAYA PENDIDIKAN TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH PROGRAM STUDI MANAJEMEN DI STIE RAHMANIYAH SEKAYU (STUDI KASUS MAHASISWA PROGRAM STUDI MANAJEMEN ANGKATAN 2013/2014) (2018)PENGARUH BRAND IMAGE DAN BIAY…Oracles on “Advertising”: Searching for a Definition (2002)Oracles on “Advertising”: Sea…The New Promotions Mix: A Proposed Paradigm, Process, and Application (1996)The New Promotions Mix: A Pro…An Experimental Application of the DELPHI Method to the Use of Experts (1963)Broadening the Concept of Marketing (1969)The American Heritage Dictionary of the English Language (1970)The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent (2006)Stand out of our Light (2018)Advertising in the Metaverse: Research Agenda (2021)Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science (1991)Marketing: An introduction (1992)The 4P Classification of the Marketing Mix Revisited (1992)Lifestyle and general medicines: A study of promotional-mix strategies in India (2010)Manajemen Pemasaran Jasa (2006)Perilaku Konsumen dan Strategi Pemasaran (2013)Prinsip-Prinsip Pemasaran (2023)
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  • 2002Oracles on “Advertising”: Searching for a Definition368 cited
  • 1996The New Promotions Mix: A Proposed Paradigm, Process, and Application8 cited
  • 2018PENGARUH BRAND IMAGE DAN BIAYA PENDIDIKAN TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH PROGRAM STUDI MANAJEMEN DI STIE RAHMANIYAH SEKAYU (STUDI KASUS MAHASISWA PROGRAM STUDI MANAJEMEN ANGKATAN 2013/2014)7 cited

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