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• 1995Direct marketing on the internet: An empirical assessment of consumer attitudes150 cited
• 2001New millennium, new segments: moving towards the segment of one?60 cited
• 2012The effects of mailing design characteristics on direct mail campaign performance58 cited
• 2001Wrapped input selection using multilayer perceptrons for repeat‐purchase modeling in direct marketing43 cited
• 2013Marketing of works as a source of the new hybrid offerings in widened marketing of goods, works and services42 cited
• 1994Ethics in Advertising Decisionmaking: Implications for Reducing the Incidence of Deceptive Advertising41 cited
• 2013Response Modeling in Direct Marketing37 cited
• 1987A profile of direct marketing television shoppers33 cited
• 1996Segmentation analysis with managerial judgment31 cited
• 1997Consumers' perceptions of mail‐order speciality foods22 cited
• 2020Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients21 cited
• 1987Ethics and the American Advertising Federation Principles20 cited
• 1992Direct response versus image advertising18 cited