SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Green Marketing Manifesto
0 references·16 citing·58 second hopsampled
The Green Marketing Manifesto (2007)The Green Marketing ManifestoGreen supply management and green marketing strategy on green purchase intention: SMEs cases (2020)Green supply management and g…Marketing sustainability through sport: testing the sport sustainability campaign evaluation model (2019)Marketing sustainability thro…Understanding Theories of Corporate Social Responsibility in the Ibero-American Hospitality Industry (2017)Understanding Theories of Cor…Sustainability and marketing in tourism: its contexts, paradoxes, approaches, challenges and potential (2017)Sustainability and marketing …Sustainability marketing myopia (2015)Sustainability marketing myop…Conceptualisation, development and validation of green marketing orientation (GMO) of SMEs in India (2014)Conceptualisation, developmen…Assessing the greenness of environmental advertising claims made by multinational industrial firms (2014)Assessing the greenness of en…Antecedents and consequences of strategic green marketing orientation (2014)Antecedents and consequences …Islamic marketing – a challenger to the classical marketing canon? (2013)Islamic marketing – a challen…Green Branding and Eco-innovations for Evolving a Sustainable Green Marketing Strategy (2012)Green Branding and Eco-innova…Barriers to downward carbon emission: Exploring sustainable consumption in the face of the glass floor (2012)Barriers to downward carbon e…A sustainable society logic for marketing (2011)A sustainable society logic f…Neoliberal Style, the American Re-Generation, and Ecological Jeremiad in Thomas Friedman's “Code Green” (2010)Neoliberal Style, the America…Capitalistic Agency: The Rhetoric of BP's Helios Power Campaign (2010)Capitalistic Agency: The Rhet…Brand society: how brands transform management and lifestyle (2010)Brand society: how brands tra…Elucidating Green Consumers: A Cluster Analytic Approach on Proenvironmental Purchase and Curtailment Behaviors (2009)Elucidating Green Consumers: …Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)Economic Action and Social Structure: The Problem of Embeddedness (1985)Bowling alone: the collapse and revival of American community (2000)Becoming “world-class”? Reputation-building in a university merger (2011)Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding (2015)Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management (2020)Outsiders; studies in the sociology of deviance (1963)The Imaginary Institution of Society (1987)Eco-labelling brand strategy (2014)Stock Market Reactions to Auto Manufacturers’ Environmental Failures (2018)Sustainability marketing beyond sustainable development: towards a degrowth agenda (2022)Advances in Consumer Research (2025)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Diffusion of innovations. (2003)Consumer renewable energy technology adoption decision-making; comparing models on perceived attributes and attitudinal constructs in the case of solar water heaters in Lebanon (2017)Multi-Product Category Choices Labeled for Ecological Footprints: Exploring Psychographics and Evolved Psychological Biases for Characterizing Latent Consumer Classes (2017)Diffusion of Innovations 1 (2019)Market segmentation for incentivising sustainable transport policies (2021)Organizational Strategy, Structure, and Process (1978)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Towards green loyalty: the influences of green perceived risk, green image, green trust and green satisfaction (2018)Strategic green marketing and cross-border merger and acquisition completion: The role of corporate social responsibility and green patent development (2022)Understanding green loyalty: A literature review based on bibliometric-content analysis (2023)The Postmodern Condition: A Report on Knowledge (1984)Possessions and the Extended Self (1988)Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia (2015)The acceptance of halal food in non-Muslim countries (2019)Halal-labeled food shopping behavior: the role of spirituality, image, trust, and satisfaction (2020)Modernity and Self-Identity: Self and Society in the Late Modern Age (2020)The DeLone and McLean Model of Information Systems Success: A Ten-Year Update (2003)Social Influence: Compliance and Conformity (2004)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Understanding tourism loyalty: Horizontal vs. destination loyalty (2017)Progress in information technology and tourism management: 30 years on and 20 years after the internet - Revisiting Buhalis & Law's landmark study about eTourism (2018)Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development (1994)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Targeting consumers who are willing to pay more for environmentally friendly products (2001)The Concept of Green Marketing and Green Product Development on Consumer Buying Approach (2014)Is environmental innovation conducive to corporate financing? The moderating role of advertising expenditures (2019)Perceived firm ethicality and brand loyalty: the mediating role of corporate social responsibility and perceived green marketing (2021)The Elaboration Likelihood Model of Persuasion (1986)Influence: The Psychology of Persuasion (1993)The Drivers of Greenwashing (2011)Evaluating user-generated content in social media: an effective approach to encourage greater pro-environmental behavior in tourism? (2017)Sustainable Tourism in the Open Innovation Realm: A Bibliometric Analysis (2019)Understanding visitor–resident relations in overtourism: developing resilience for sustainable tourism (2019)A theory of human motivation. (1943)The theory of planned behavior (1991)An Exploratory Analysis of the Environmental Sustainability Performance Signaling Communications among North American Sport Organizations (2020)Assessing key performance indicators of corporate social responsibility initiatives in sport (2022)Environmental sustainability in sport: a systematic literature review (2022)On the fit of models to covariances and methodology to the Bulletin. (1992)Business Research Methods (2003)Do green supply chains lead to competitiveness and economic performance? (2005)Green supply chain management: A theoretical framework and research directions (2022)Green human resource management, green supply chain management, green lifestyle: Their effect on business sustainability mediated by digital skills (2023)The Impact of Green Supply Chain Management on Green Innovation, Environmental Performance, and Competitive Advantage (2024)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

No references inside the corpus for this window.

Cited by

  • 2017Sustainability and marketing in tourism: its contexts, paradoxes, approaches, challenges and potential481 cited
  • 2013Islamic marketing – a challenger to the classical marketing canon?197 cited
  • 2010Brand society: how brands transform management and lifestyle189 cited
  • 2015Sustainability marketing myopia137 cited
  • 2019Marketing sustainability through sport: testing the sport sustainability campaign evaluation model114 cited
  • 2012Green Branding and Eco-innovations for Evolving a Sustainable Green Marketing Strategy97 cited
  • 2012Barriers to downward carbon emission: Exploring sustainable consumption in the face of the glass floor92 cited
  • 2020Green supply management and green marketing strategy on green purchase intention: SMEs cases86 cited
  • 2009Elucidating Green Consumers: A Cluster Analytic Approach on Proenvironmental Purchase and Curtailment Behaviors74 cited
  • 2014Antecedents and consequences of strategic green marketing orientation52 cited
  • 2010Capitalistic Agency: The Rhetoric of BP's Helios Power Campaign52 cited
  • 2011A sustainable society logic for marketing50 cited
  • 2014Assessing the greenness of environmental advertising claims made by multinational industrial firms50 cited
  • 2017

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Understanding Theories of Corporate Social Responsibility in the Ibero-American Hospitality Industry
47 cited
  • 2014Conceptualisation, development and validation of green marketing orientation (GMO) of SMEs in India46 cited
  • 2010Neoliberal Style, the American Re-Generation, and Ecological Jeremiad in Thomas Friedman's “Code Green”46 cited