Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Young adults’ responses to product placement in movies and television shows

16 references·7 citing·44 second hop

FromToDepth

this work references cited by second hop

References

1998Modernity at Large: Cultural Dimensions of Globalization.18,135 cited
1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
1976Individualism and Collectivism6,058 cited
2000Globalization: Social Theory and Global Culture3,538 cited
1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation3,378 cited
2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,094 cited
2002Implicit Measures in Social Cognition Research: Their Meaning and Use2,587 cited
1994Beyond individualism/collectivism: New cultural dimensions of values.2,403 cited
1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
1980CULTURES CONSEQUENCES: INTERNATIONAL DIFFERENCES IN WORK RELATED VALUES1,983 cited
1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
2006The Unmanageable Consumer695 cited
1984Three Scales to Measure Constructs Related to Materialism: Reliability, Validity, and Relationships to Measures of Happiness694 cited
2022Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework644 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited

2004Fashion clothing consumption: antecedents and consequences of fashion clothing involvement617 cited

Cited by

2015Young adults' perceptions of product placement in films: An exploratory comparison between the United Kingdom and Hong Kong34 cited
2020Product Placement in Entertainment Industry: A Systematic Review30 cited
2016Promoting Brands through Product Placement in Successful and Unsuccessful Films in Emerging Markets30 cited
2023Do I question what influencers sell me? Integration of critical thinking in the advertising literacy of Spanish adolescents24 cited
2012Observations: Unpaid product placement22 cited
2014Product placement by global brands as an alternative strategy: is it worth in emerging market?17 cited
2021Investigating the influence of audiences’ movie-viewing motives on attitude towards brand placement in movies13 cited