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Erlebniswelten für Marken
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Erlebniswelten für Marken (2005)Erlebniswelten für MarkenKomm‘, ich erzähle Dir eine Geschichte. Erfolgreicher Einsatz der Storytelling-Methode zur Markenbildung über Veranstaltungen (2018)Komm‘, ich erzähle Dir eine G…Effects of green brand communication on brand associations and attitude (2006)Effects of green brand commun…Coefficient Alpha and the Internal Structure of Tests (1951)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Aspects of the Novel (1927)The Hero with a Thousand Faces (1949)The Seven Basic Plots: Why We Tell Stories (2004)
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  • 2006Effects of green brand communication on brand associations and attitude19 cited
  • 2018Komm‘, ich erzähle Dir eine Geschichte. Erfolgreicher Einsatz der Storytelling-Methode zur Markenbildung über Veranstaltungen4 cited

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