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Typologies and touchpoints: designing multi-channel digital strategies
16 references·16 citing·48 second hopsampled
Typologies and touchpoints: designing multi-channel digital strategies (2015)Typologies and touchpoints: designing mul…A method for taxonomy development and its application in information systems (2012)A method for taxonomy develop…Social media? Get serious! Understanding the functional building blocks of social media (2011)Social media? Get serious! Un…Consumer Behavior in a Multichannel, Multimedia Retailing Environment (2010)Consumer Behavior in a Multic…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Using thematic analysis in psychology (2006)Using thematic analysis in ps…Philosophy of Technology: An Introduction (2006)Philosophy of Technology: An …The customer has escaped. (2003)The customer has escaped.Managing channels of distribution in the age of electronic commerce (2002)Managing channels of distribu…The Point of Triangulation (2001)The Point of TriangulationTransforming Qualitative Information: Thematic Analysis and Code Development (1998)Transforming Qualitative Info…Strategic use of information technologies in the tourism industry (1998)Strategic use of information …Strategic Channel Design (1997)Strategic Channel DesignContent-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Content-Analysis Research: An…Reliability of Nominal Data Based on Qualitative Judgments (1989)Reliability of Nominal Data B…The Research Act: A Theoretical Introduction to Sociological Methods (1979)The Research Act: A Theoretic…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Managing digitalized touchpoints in B2B customer journeys (2024)Managing digitalized touchpoi…Driving channel integration perception in omnichannel environments: the role of touchpoints (2024)Driving channel integration p…Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach (2022)Digitalization in B2B marketi…The Business Process Design Space for exploring process redesign alternatives (2021)The Business Process Design S…Omnichannel Management in a B2B context: Concept, research agenda and bibliometric review (2021)Omnichannel Management in a B…Exploring customers’ likeliness to use e-service touchpoints in brick and mortar retail (2020)Exploring customers’ likeline…Can't touch this? Conceptualizing the customer touchpoint in the context of omni-channel retailing (2020)Can't touch this? Conceptuali…The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention (2019)The mediating effect of brand…Digital or human touchpoints? Insights from consumer-facing in-store services (2019)Digital or human touchpoints?…Psychological antecedents of mobile consumer behaviour and implications for customer journeys in tourism (2018)Psychological antecedents of …Engaging passengers across digital channels: An international study of 100 airports (2018)Engaging passengers across di…A capability based framework for customer experience focused digital transformation (2018)A capability based framework …Towards digital loyalty programs: insights from customer medium preference segmentation (2017)Towards digital loyalty progr…Effective customer selection for marketing campaigns based on net scores (2017)Effective customer selection …Digital channels for building collaborative consumption communities (2017)Digital channels for building…Translating emotional insights into digital channel designs (2016)Translating emotional insight…The magical number seven, plus or minus two: Some limits on our capacity for processing information. 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References

  • 2006Using thematic analysis in psychology193,725 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 1998Transforming Qualitative Information: Thematic Analysis and Code Development13,496 cited
  • 1979The Research Act: A Theoretical Introduction to Sociological Methods6,283 cited
  • 2011Social media? Get serious! Understanding the functional building blocks of social media4,968 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity1,523 cited
  • 2001The Point of Triangulation1,406 cited
  • 2012A method for taxonomy development and its application in information systems1,142 cited
  • 1998Strategic use of information technologies in the tourism industry1,089 cited
  • 2010Consumer Behavior in a Multichannel, Multimedia Retailing Environment273 cited
  • 1997Strategic Channel Design264 cited
  • 2002Managing channels of distribution in the age of electronic commerce237 cited
  • 2006Philosophy of Technology: An Introduction

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163 cited
  • 2003The customer has escaped.133 cited
  • Cited by

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    • 2020Can't touch this? Conceptualizing the customer touchpoint in the context of omni-channel retailing48 cited
    • 2022Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach45 cited
    • 2018Psychological antecedents of mobile consumer behaviour and implications for customer journeys in tourism39 cited
    • 2017Digital channels for building collaborative consumption communities35 cited
    • 2017Towards digital loyalty programs: insights from customer medium preference segmentation33 cited
    • 2020Exploring customers’ likeliness to use e-service touchpoints in brick and mortar retail28 cited
    • 2016Translating emotional insights into digital channel designs26 cited
    • 2021Omnichannel Management in a B2B context: Concept, research agenda and bibliometric review24 cited
    • 2018Engaging passengers across digital channels: An international study of 100 airports24 cited
    • 2024Managing digitalized touchpoints in B2B customer journeys21 cited
    • 2024Driving channel integration perception in omnichannel environments: the role of touchpoints19 cited
    • 2018A capability based framework for customer experience focused digital transformation17 cited
    • 2017Effective customer selection for marketing campaigns based on net scores17 cited