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• 2019A Literature Review on The Influence of Promotion, Price and Brand Image to Purchase Decision46 cited
• 2017PENGARUH PERCEIVED QUALITY TERHADAP BRAND LOYALTY MELALUI MEDIASI BRAND IMAGE DAN BRAND TRUST38 cited
• 2019PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN29 cited
• 2020Pengaruh Brand Image Terhadap Keputusan Pembelian yang di Mediasi Brand Trust24 cited
• 2018THE ROLE OF BRAND IMAGE MEDIATING THE EFFECT OF PRODUCT QUALITY ON REPURCHASE INTENTION22 cited
• 2020PENGARUH BRAND IMAGE, GREEN MARKETING STRATEGY, DAN EMOTIONAL DESIRE TERHADAP KEPUTUSAN PEMBELIAN PRODUK MCDONALD’S22 cited
• 2019PERAN BRAND IMAGE MEMEDIASI PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI KOTA DENPASAR21 cited
• 2021STRATEGI BRANDING UNTUK MEMBANGUN IMAGE POSITIF PANGAN LOKAL BAGI USAHA MIKRO KECIL DAN MENENGAH15 cited
• 2022The Impact of Electronic Word of Mouth and Brand Image on Online Purchase Decisions Moderated by Price Discount15 cited
• 2020PENGARUH PRODUCT PRICE, INDIVIDUAL PERSONALITY DIFFERENCES, ENVIRONMENTAL FRIENDLINESS PADA KEPUTUSAN PEMBELIAN13 cited
• 2022PENGARUH BRAND AMBASSADOR DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK REVLON (Studi Kasus Pada Mahasiswa Universitas Sam Ratulangi)12 cited