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Selection of celebrity endorsers
14 references·7 citing·33 second hop
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References

  • 2008Qualitative Data Analysis17,372 cited
  • 2007Theory Building From Cases: Opportunities And Challenges16,654 cited
  • 2004Case Study Research15,455 cited
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  • 1999Celebrity Endorsement: A Literature Review1,734 cited
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  • 1996THE USE OF THE CASE STUDY METHOD IN LOGISTICS RESEARCH956 cited
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  • 2003Global Marketing: A Decision-Oriented Approach317 cited
  • 2002Strategic Brand Management: A European Perspective300 cited
  • 2010Who endorses whom? Meanings transfer in celebrity endorsement177 cited
  • 2008Brand communications in fashion categories using celebrity endorsement110 cited
  • 2005Asian Brand Strategy: How Asia Builds Strong Brands50 cited
  • 2008Endorsement Practice: How Agencies Select Spokespeople43 cited

Cited by

  • 2019Matching-up celebrities’ brands with products and social causes34 cited
  • 2019The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry

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32 cited
  • 2017Consumer Attitudes Toward Advertisement and Brand, Based on the Number of Endorsers and Product Involvement: An Experimental Study30 cited
  • 2017Exploring meaning transfer in celebrity endorsements: measurement and validation28 cited
  • 2019PENGARUH DAYA TARIK, KEPERCAYAAN, DAN KEAHLIAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN22 cited
  • 2017A Study on Exploring the Factors Influencing Celebrity Endorsement Credibility18 cited
  • 2016Celebrity Endorsement and Involvement With the Social Cause in Nonprofit Organizations17 cited