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Asian Brand Strategy: How Asia Builds Strong Brands · Study

WorkAsian Brand Strategy: How Asia Builds Strong Brands

Martin Roll2005

Work2005

Asian Brand Strategy: How Asia Builds Strong Brands

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1993Cultures and Organizations: Software of the Mind.1983Local Knowledge: Further Essays In Interpretive Anthropology 1995Building Strong Brands 2010The fortune at the bottom of the pyramid 1998Market-Based Assets and Shareholder Value: A Framework for Analysis 2004A perspective on regional and global strategies of multinational enterprises 2002Serving the world's poor, profitably.2003The end of corporate imperialism.

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2009Global brand market‐entry strategy to manage corporate reputation 2019Understanding athlete brand life cycle 2013Selection of celebrity endorsers 2014Emotional Product Design and Perceived Brand Emotion 2016The impact of cultural authenticity on brand uniqueness and willingness to try 2015Wither the Impact of Celebrity Endorsement 2019

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Year2005

Typeother

Published2005-10-17

Languageen

Citations50

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/9780230513068

openalex_workW618068746

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U.S. Consumers’ Perception of Asian Brands’ Cultural Authenticity and Its Impact on Perceived Quality, Trust, and Patronage Intention

2012Understanding Consumer Values and Socialization - a Case of Luxury Products