SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Competitive Marketing: A Strategic Approach
0 references·16 citing·59 second hopsampled
Competitive Marketing: A Strategic Approach (1984)Competitive Marketing: A Strategic Approa…Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for Perfumes (2017)Celebrity Endorsement and Con…The Role of Packaging in Brand Communication (2012)The Role of Packaging in Bran…Environmental segmentation alternatives: buyers' profiles and implications (2011)Environmental segmentation al…Persuasion in Advertising (2003)Persuasion in AdvertisingToward an ethical framework for political marketing (2002)Toward an ethical framework f…Strategic options in fair trade retailing (2002)Strategic options in fair tra…Shopping-centre selection modelling: a segmentation approach (2001)Shopping-centre selection mod…Market Orientation in the Transition Economies of Central Europe: (2000)Market Orientation in the Tra…Criteria guiding segmentation implementation: reviewing the evidence (1999)Criteria guiding segmentation…The Value of Multi-Channel Distribution Systems in the Financial Services Sector (1996)The Value of Multi-Channel Di…Life begins at 40? (1995)Life begins at 40?Review (1994)ReviewStrategic and operational market segmentation: a managerial analysis (1993)Strategic and operational mar…Business orientations and corporate success (1993)Business orientations and cor…The Nature and Methodological Implications of the Cognitive Representation of Products (1987)The Nature and Methodological…Dimensions of Fitness Services: Development of a Model (1987)Dimensions of Fitness Service…The Effect of a Market Orientation on Business Profitability (1990)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)The Commitment-Trust Theory of Relationship Marketing (1994)Market orientation, innovation and competitive strategies in industrial firms (2001)Redefining market orientation from a relationship perspective (2002)The effect of strategic orientations on business performance in SMEs (2013)Organization and environment (1967)The social psychology of organizing (1969)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The network paradigm and the marketing organization (1995)Conceptualizing the experiences of heritage tourists (1997)Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy (2019)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Advantage: Creating and Sustaining Superior Performance (1985)How Competitive Forces Shape Strategy (1989)Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development (2011)Soft computing applications in customer segmentation: State-of-art review and critique (2013)Audience segmentation and climate change communication: conceptual and methodological considerations (2014)Organizational Strategy, Structure, and Process (1978)Marketing management: analysis. planning. implementation and control (2000)Cultural orientation: its relationship with market orientation, innovation and organisational performance (2003)Market orientation and business performance in a Chinese business environment (2003)Brand ambidexterity and commitment in higher education: An exploratory study (2016)The nature of human values (1973)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The effects of fatigue on judgments of interproduct similarity (1990)Attribute Elicitation in Marketing Research: A Comparison of Three Procedures (1997)The Effect of New Product Preannouncements on the Evaluation of Other Brand Products (2015)Corporate social responsibility and economic performance in the top British companies: are they linked? (1998)The Apparel Industry Response to “Sweatshop” Concerns: A Review and Analysis of Codes of Conduct (1999)Re-embedding global agriculture: The international organic and fair trade movements (2000)Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market (2004)Consumption as voting: an exploration of consumer empowerment (2006)Studying the ethical consumer: a review of research (2007)How New Product Strategies Impact on Performance (1984)Success and Failure in New Industrial Services (1989)Information partnerships--shared data, shared scale. (1990)Multiple channel structures in financial services: A framework (2003)Multiple channel systems in services: pros, cons and issues (2004)Misalignment and Its Influence on Integration Quality in Multichannel Services (2014)An Index of Factorial Simplicity (1974)A structural equation test of the value-attitude-behavior hierarchy. (1988)Targeting consumers who are willing to pay more for environmentally friendly products (2001)Environmental concern to attitude towards green products: Evidences from India (2016)Exploring green purchasing behaviour of young urban consumers (2016)Determinants of Consumers Purchase Attitude and Intention Toward Green Hotel Selection (2020)Atmospherics as a Marketing Tool (1974)Power: The Inner Experience (1975)Problems and Strategies in Services Marketing (1985)Exploring service quality in the health and fitness industry (2007)Expectations, satisfaction and loyalty in health and fitness clubs (2009)Exploring fitness centre consumer loyalty: differences of non-profit and low-cost business models in Spain (2018)Conditional logit analysis of qualitative choice behavior (1972)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)A Multistage Model of Customers' Assessments of Service Quality and Value (1991)Objects of Desire: Consumer Behaviour in Shopping Centre Choices (2004)A segmentation study of Mexican consumers based on shopping centre attractiveness (2012)Anatomy of shopping experience for malls in Mumbai: A confirmatory factor analysis approach (2013)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

No references inside the corpus for this window.

Cited by

  • 2000Market Orientation in the Transition Economies of Central Europe:241 cited
  • 2002Strategic options in fair trade retailing228 cited
  • 2011Environmental segmentation alternatives: buyers' profiles and implications108 cited
  • 1987The Nature and Methodological Implications of the Cognitive Representation of Products104 cited
  • 1993Business orientations and corporate success102 cited
  • 1987Dimensions of Fitness Services: Development of a Model92 cited
  • 1999Criteria guiding segmentation implementation: reviewing the evidence90 cited
  • 1993Strategic and operational market segmentation: a managerial analysis89 cited
  • 2001Shopping-centre selection modelling: a segmentation approach78 cited
  • 1996The Value of Multi-Channel Distribution Systems in the Financial Services Sector69 cited
  • 2003Persuasion in Advertising66 cited
  • 1995Life begins at 40?61 cited
  • 2012The Role of Packaging in Brand Communication59 cited
  • 1994Review52 cited
  • 2017Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for Perfumes

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

50 cited
  • 2002Toward an ethical framework for political marketing36 cited