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Motivation research and marketing management.
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Motivation research and marketing management. 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  • 2006Remembering motivation research: toward an alternative genealogy of interpretive consumer research175 cited
  • 2019Circular economy in the wine chain production: maturity, challenges, and lessons from an emerging economy perspective81 cited
  • 1972Birth Order, Anxiety, Affiliation and the Purchase of Life Insurance59 cited
  • 2013The brand personality of rocks40 cited
  • 2019Fashion Brand Love: Application of a Cognition–Affect–Conation Model38 cited
  • 2015Self-Image/Product-Image Congruity and Advertising Strategy35 cited
  • 2018Brand Image Theoretical Aspects34 cited
  • 2015Intertwined32 cited
  • 2013Coffee and Tea: Socio-cultural Meaning, Context and Branding29 cited
  • 2013Promoting the consumer society: Ernest Dichter, the Cold War and FBI22 cited
  • 1959Reflections on Business22 cited
  • 2023THE IMPACT OF BRAND PERCEPTION AND BRAND IMAGE ON CONSUMER PURCHASING BEHAVIOR IN AZERBAIJAN16 cited
  • 2007‘Mr. MASS motivations himself’: explaining Dr. Ernest Dichter14 cited
  • 1966Die Informationsfunktion des Produktes12 cited
  • 2013Keynote article An evolved definition of the term 'brand': Why branding has a branding problem

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9 cited
  • 2017La influencia del consumo simbólico en la intensidad de uso de las redes sociales digitales y el valor percibido de las experiencias9 cited