Mobile Commerce: Assessing New Business Opportunities

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26 citations0/0 files storedCommunications of the IIMA

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Digital Innovation in Industries Technology Adoption and User Behaviour E-commerce and Technology Innovations

Abstract

Mobile commerce has become the latest topic for today. Business organizations have been restlessly evaluating the revenue potential of the m-commerce market and developing business models to exploit the huge profit potential of this new market. In this project we try to provide an overview of the fundamentals about m-commerce. This paper attempts to help business managers, particularly those without IT background, to understand the key elements and basic concepts of m-commerce and to assess the impact of m-commerce on current and future businesses as well as to identify new business opportunities.

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References

2005A review for mobile commerce research and applications 2003Mobile commerce at crossroads 2002Development perspectives, firm strategies and applications in mobile commerce 2004Assessing M-Commerce Opportunities 2003MOBILE COMMERCE AT CROSSROADS 2003Mobile communications: evolution and impact on business operations 2003Mobile commerce 2003MOBILE COMMERCE: Opportunities and Challenges

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