The construct “lifestyle” in market segmentation

Laurentino Bello

226 citations0/0 files storedEuropean Journal of Marketing

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Consumer Behavior and Market Dynamics Diverse Aspects of Tourism Research Consumer Behavior and Marketing Influence

Abstract

The swift and wide‐ranging changes that present‐day society is undergoing are leading to an increasing personalization in consumer behaviour patterns. These are increasingly less well explained by socio‐demographic and economic criteria. This effect seems to be particularly well reflected in tourism. As one of the chief characteristics of this market is its heterogeneity, there is a need to include other variables, such as lifestyle, in order to segment it more adequately. This would permit a greater depth of knowledge of the variables influencing tourist behaviours, rendering them accessible to businesses, which could thus better satisfy tourists’ needs and wants by matching the services they offer more efficiently to them. Defines the construct “lifestyle” based on the activities, interests and opinions approach. Offers in addition certain innovations of scholarly interest, but also of practical use for business. Although this variable is not a brand‐new concept, it is still being actively researched.

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References

1969The Handbook of Social Psychology 1971The Theory of Buyer Behavior 1972Attitude and Attitude Change.1978Issues and Advances in Segmentation Research 1989Tourism marketing and management handbook.1988Segmenting Local Residents By Their Attitudes, Interests, and Opinions Toward Tourism 1961A NOTE ON GUTTMAN'S LOWER BOUND FOR THE NUMBER OF COMMON FACTORS 1 1988The Ulysses Factor: Evaluating Visitors in Tourist Settings

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