Article1995

Information search and efficiency of consumer choices of new cars

60 citations0/0 files storedInternational Marketing Review

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

The country‐of‐origin (CO) literature has traditionally focused on consumer product evaluations which are presumed to occur during the evaluation of alternative stages of the consumer buying decision process, where knowledge about product attribute information is either provided or assumed. Purchase behaviour has also mostly been measured by purchase intention. Examines the CO effects by incorporating the amount of prepurchase information search and the post‐purchase efficiency of choice measured by the amount of loss buyers incur for not choosing the same or higher quality car at a lower price. Shows that while CO did not affect the amount of pre‐purchase search, it had a significant impact on the efficiency of consumer choices.

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References

1983Limited-dependent and qualitative variables in econometrics 1966A New Approach to Consumer Theory 1976A New Approach to Consumer Theory 1971The Theory of Buyer Behavior 1985The Effects of Product Class Knowledge on Information Search Behavior 1982Country-of-Origin Effects on Product Evaluations 1989Country Image: Halo or Summary Construct?1987External Search Effort: An Investigation Across Several Product Categories

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