References

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• 1993The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models1,219 cited
• 1996Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs533 cited
• 1991Segmenting Markets with Conjoint Analysis481 cited
• 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology435 cited
• 1984Hybrid Models for Conjoint Analysis: An Expository Review324 cited
• 1995Market segmentation with choice-based conjoint analysis264 cited
• 1994Modeling Household Purchase Behavior with Logistic Normal Regression202 cited
• 1996Metric Conjoint Segmentation Methods: A Monte Carlo Comparison202 cited
• 1992Latent class metric conjoint analysis199 cited
• 1980Levels of Aggregation in Conjoint Analysis: An Empirical Comparison190 cited
• 1993The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice179 cited
• 1971Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases102 cited
• 1979Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes38 cited