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Advertising and Portfolio Choice

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References

1975Judgment under Uncertainty: Heuristics and Biases22,647 cited
1997On Persistence in Mutual Fund Performance17,267 cited
1993Returns to Buying Winners and Selling Losers: Implications for Stock Market Efficiency11,575 cited
1982Judgment under Uncertainty8,238 cited
1968Attitudinal effects of mere exposure.6,730 cited
1988Status quo bias in decision making5,912 cited
1970Information and Consumer Behavior5,796 cited
1984Judgment Under Uncertainty: Heuristics and Biases.5,656 cited
1968THE PERFORMANCE OF MUTUAL FUNDS IN THE PERIOD 1945–19644,330 cited
1982Judgment under uncertainty: Heuristics and biases3,643 cited
1974Advertising as Information3,430 cited
1976The Economics of Information3,287 cited
1998Costly Search and Mutual Fund Flows3,217 cited
1999Home Bias at Home: Local Equity Preference in Domestic Portfolios2,898 cited
2001The Power of Suggestion: Inertia in 401(k) Participation and Savings Behavior2,732 cited
1991Investor Diversification and International Equity Markets

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2,542 cited

Cited by

2021Obfuscation in mutual funds82 cited
2014Investor Flows to Asset Managers: Causes and Consequences78 cited
2021The exclamation mark of Cain: Risk salience and mutual fund flows69 cited
2009How Does Simplified Disclosure Affect Individuals' Mutual Fund Choices?67 cited
2009How Does Simplified Disclosure Affect Individuals' Mutual Fund Choices?58 cited
2013Advertising and Competition in Privatized Social Security: The Case of Mexico �51 cited
2018Size does not matter: Diseconomies of scale in the mutual fund industry revisited50 cited
2006Do Ads Influence Editors? Advertising and Bias in the Financial Media*47 cited
2010The Limits of Media Effects: Field Positions and Cultural Change in a Mutual Fund Market44 cited
2006Mutual Fund Performance39 cited
2013Sales Force and Competition in Financial Product Markets: The Case Of Mexico’s Social Security Privatization34 cited
2014Idiosyncratic Risk, Investor Base and Returns34 cited
2008The Behavior of Mutual Fund Investors31 cited
2004Do Ads Influence Editors? Advertising and Bias in the Financial Media24 cited
2014The effect of financial knowledge and demographic variables on passive and active investment in Chile's pension plan20 cited
2015Does advertising strategy matter in influencing mutual fund purchase?17 cited