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Cluster analysis in marketing research · Study

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ArticleCluster analysis in marketing research

Phipps Arabie1994

Article1994

Cluster analysis in marketing research

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Consumer Behavior and Market Dynamics Advanced Clustering Algorithms Research Customer churn and segmentation

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2008Challenging “Factor–Cluster Segmentation”2005Understanding barriers to leisure travel: Tourist fears as a marketing basis 2007Market segmentation in tourism.2006AN EVIDENCE BASE REVIEW OF PUBLIC ATTITUDES TO CLIMATE CHANGE AND TRANSPORT BEHAVIOUR 2002A multivariate methodology to uncover regional disparities: A contribution to improve European Union and governmental decisions 2007Fuzzy Clusterwise Generalized Structured Component Analysis 2003Targeting Export Support to SMEs: Owners' International Experience as a Segmentation Basis 2007The European regional policy and the socio-economic diversity of European regions: A multivariate analysis

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Year1994

Typearticle

Published1994-01-01

Languageen

Citations249

Files0 public / 0

ShelfConsumer Behavior and Market Dynamics

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openalex_workW1554067589

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