Diversity management strategies of global hotel groups

Stefan Gröschl

78 citations0/0 files storedInternational Journal of Contemporary Hospitality Management

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Gender Diversity and Inequality Employer Branding and e-HRM Organizational Strategy and Culture

Abstract

Purpose The study aims to explore major internationally operating hotel groups and their corporate diversity statements. An understanding of these statements is critical for the analysis of workforce diversity actions, as they shape the policy framework and basis for any diversity management (DM) program or initiative. Design/methodology/approach The study applied a qualitative content analysis of corporate web sites. The analysis and evaluation of the data was not treated in statistical terms or in any quantifiable measures due to the study's rather exploratory and inductive nature. Moving away from traditional forms of validity and reliability, this study applied Denzin and Lincoln's authenticity criteria. Findings Most of the selected hotel companies with diversity management strategies and policies need to communicate their diversity management activities and actions more extensively and clearly via their corporate web sites to help support employee recruitment efforts, attraction of talents with different educational and cultural backgrounds, development of multiple (minority) supplier relations and corporate social responsibility (CSR) image, and accessibility into new markets. Research limitations/implications This study should be seen as a starting point with some of the arguments and conclusions to be reconfirmed with more case‐study based explorations of corporate DM policies and their translation into operational actions and programs. Practical implications Communicating in a more effective and structured way, corporate or operational diversity strategies and activities via corporate web sites will provide hotel organizations with a key sustainable competitive advantage in talent recruitment, CSR and market accessibility. Originality/value This study provides a starting point for better understanding corporate diversity management in the global hotel industry.

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References

1994Handbook of Qualitative Research 1984Content Analysis: An Introduction to its Methodology.2007The Effects of Team Diversity on Team Outcomes: A Meta-Analytic Review of Team Demography 2005Managing diversity: toward a globally inclusive workplace 2008Generational differences: An examination of work values and generational gaps in the hospitality workforce 2007Corporate social responsibility: what are top hotel companies reporting?2000Cultural variation of leadership prototypes across 22 European countries 2005Rating tourism and hospitality journals

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2021Talent management in hospitality and tourism: a systematic literature review and research agenda 2020Hospitality diversity management and job satisfaction: The mediating role of organizational commitment across individual differences 2014Do ethical and sustainable practices matter?2016Workplace diversity management in Australia 2016Psychological diversity climate: justice, racioethnic minority status and job satisfaction

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