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Generation Y in consumer and labour markets
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  • 2019Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention159 cited
  • 2013“If You've Seen One, You've Seen Them All!” Are Young Millennials the Same Worldwide?76 cited
  • 2017Antecedents and Outcomes of Lifestyle Hotel Brand Attachment and Love: The case of Gen Y74 cited
  • 2021The influence of values in sustainable consumption among millennials58 cited
  • 2019Millennials Versus Gen Z: Online Shopping Behaviour in an Emerging Market49 cited
  • 2018Generation Y’s revisit intention and price premium for lifestyle hotels: brand love as the mediator40 cited
  • 2021E-commerce adoption in ASEAN: who and where?38 cited
  • 2019Millennials’ national and global identities as drivers of materialism and consumer ethnocentrism36 cited
  • 2023Generations X, Y, Z: Attitudes toward social workers in the age of media technologies20 cited
  • 2017Cross-Cultural Investigation of Consumers’ Generations Attitudes Towards Purchase of Environmentally Friendly Products in Apparel Retail19 cited
  • 2021Millennials und Generation Z – Charakteristika der nachrückenden Beschäftigten-Generationen7 cited
  • 2014Generation Y - The Balance between Lifestyle and Work1 cited
  • 2014Erwartungen zukünftiger Generationen1 cited

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2013
Welche aktuellen Probleme treten in Unternehmen auf und wie kann man sie lösen?
1 cited