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WorkAd Exchanges: Research Issues

S. Muthukrishnan2009

Work2009

Ad Exchanges: Research Issues

S. Muthukrishnan

194 citations·0/0 files stored·Lecture notes in computer science

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Auction Theory and Applications Game Theory and Voting Systems Digital Platforms and Economics

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References

1961COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS 1981Optimal Auction Design 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords 1999Auction Theory: A Guide to the Literature 1995Market microstructure theory 1996Market Microstructure Theory.2000Market microstructure: A survey 2005Internet and Network Economics

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2018Research in Operations Management and Information Systems Interface 2020Online Display Advertising Markets: A Literature Review and Future Directions 2015Repeated Auctions with Budgets in Ad Exchanges: Approximations and Design 2014A survey on real time bidding advertising 2017Real-Time Bidding in Online Display Advertising 2014Signaling Schemes for Revenue Maximization 2017

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Details

Year2009

Typeother

Published2009-01-01

VenueLecture notes in computer science

ISSN-L0302-9743

Languageen

Citations194

Files0 public / 0

ShelfAuction Theory and Applications

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doi10.1007/978-3-642-10841-9_1

openalex_workW1554763265

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Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising

2013Learning Theory and Algorithms for Revenue Optimization in Second-Price Auctions with Reserve