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Ad Exchanges: Research Issues
8 references·16 citing·33 second hop
Ad Exchanges: Research Issues (2009)Ad Exchanges: Research IssuesInternet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Internet Advertising and the …Internet and Network Economics (2005)Internet and Network EconomicsMarket microstructure: A survey (2000)Market microstructure: A surv…Auction Theory: A Guide to the Literature (1999)Auction Theory: A Guide to th…Market Microstructure Theory. (1996)Market Microstructure Theory.Market microstructure theory (1995)Market microstructure theoryOptimal Auction Design (1981)Optimal Auction DesignCOUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)COUNTERSPECULATION, AUCTIONS,…Online Display Advertising Markets: A Literature Review and Future Directions (2020)Online Display Advertising Ma…Research in Operations Management and Information Systems Interface (2018)Research in Operations Manage…Real-Time Bidding in Online Display Advertising (2017)Real-Time Bidding in Online D…Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising (2017)Bidding Machine: Learning to …Feedback Control of Real-Time Display Advertising (2016)Feedback Control of Real-Time…Repeated Auctions with Budgets in Ad Exchanges: Approximations and Design (2015)Repeated Auctions with Budget…Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys (2015)Helping Firms Reduce Complexi…Signaling Schemes for Revenue Maximization (2014)Signaling Schemes for Revenue…Dynamic Reserve Prices for Repeated Auctions: Learning from Bids (2014)Dynamic Reserve Prices for Re…Cost-per-Click Pricing for Display Advertising (2014)Cost-per-Click Pricing for Di…Buy-It-Now or Take-a-Chance: Price Discrimination Through Randomized Auctions (2014)Buy-It-Now or Take-a-Chance: …An empirical study of reserve price optimisation in real-time bidding (2014)An empirical study of reserve…A survey on real time bidding advertising (2014)A survey on real time bidding…Learning Theory and Algorithms for Revenue Optimization in Second-Price Auctions with Reserve (2013)Learning Theory and Algorithm…Signaling schemes for revenue maximization (2012)Signaling schemes for revenue…Auctions with intermediaries (2010)Auctions with intermediariesBundling Information Goods: Pricing, Profits, and Efficiency (1999)The Economics of Privacy (2016)First-Price Auctions in Online Display Advertising (2019)Mobile advertising: A systematic literature review and future research agenda (2021)Regulation of data-driven market power in the digital economy: Business value creation and competitive advantages from big data (2022)Information Distortion in a Supply Chain: The Bullwhip Effect (1997)Supply Chain Inventory Management and the Value of Shared Information (2000)Big Data Analytics in Operations Management (2017)Thomas Kuhn on Paradigms (2020)Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda (2021)AI and emerging technology adoption: a research agenda for operations management (2023)A Theory of Auctions and Competitive Bidding (1982)The Contributions of the Economics of Information to Twentieth Century Economics (2000)What Really Matters in Auction Design (2002)Multiagent systems: algorithmic, game-theoretic, and logical foundations (2009)Incentives in Teams (1973)Matching with Contracts (2005)Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)Bid, ask and transaction prices in a specialist market with heterogeneously informed traders (1985)Continuous Auctions and Insider Trading (1985)Common risk factors in the returns on stocks and bonds (1993)Order imbalance, liquidity, and market returns (2002)An Empirical Analysis of Stock and Bond Market Liquidity (2004)A Tale of Two Time Scales: Determining Integrated Volatility with Noisy High Frequency Data (2003)Realized Variance and Market Microstructure Noise (2006)A Course in Game Theory (1994)Efficient mechanisms for bilateral trading (1983)The interdisciplinary study of coordination (1994)Corporate Bond Market Transaction Costs and Transparency (2007)MIDAS Regressions: Further Results and New Directions (2007)Two Randomized Mechanisms for Combinatorial Auctions (2007)A Cascade Model for Externalities in Sponsored Search (2008)A Game-Theoretic Analysis of a Competitive Diffusion Process over Social Networks (2012)
this work references cited by second hop

References

  • 1961COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS7,719 cited
  • 1981Optimal Auction Design5,938 cited
  • 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords1,570 cited
  • 1999Auction Theory: A Guide to the Literature1,414 cited
  • 1995Market microstructure theory1,305 cited
  • 1996Market Microstructure Theory.1,152 cited
  • 2000Market microstructure: A survey1,133 cited
  • 2005Internet and Network Economics318 cited

Cited by

  • 2018Research in Operations Management and Information Systems Interface198 cited
  • 2020Online Display Advertising Markets: A Literature Review and Future Directions178 cited
  • 2015Repeated Auctions with Budgets in Ad Exchanges: Approximations and Design165 cited
  • 2015Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys121 cited
  • 2014A survey on real time bidding advertising106 cited
  • 2017Real-Time Bidding in Online Display Advertising102 cited
  • 2014Signaling Schemes for Revenue Maximization89 cited

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2017
Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising
82 cited
  • 2013Learning Theory and Algorithms for Revenue Optimization in Second-Price Auctions with Reserve82 cited
  • 2014Buy-It-Now or Take-a-Chance: Price Discrimination Through Randomized Auctions79 cited
  • 2012Signaling schemes for revenue maximization76 cited
  • 2016Feedback Control of Real-Time Display Advertising72 cited
  • 2014An empirical study of reserve price optimisation in real-time bidding70 cited
  • 2010Auctions with intermediaries58 cited
  • 2014Cost-per-Click Pricing for Display Advertising53 cited
  • 2014Dynamic Reserve Prices for Repeated Auctions: Learning from Bids48 cited