SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Strategic Brand Evaluations Among Fast-Food Franchises · Study

ArticleShelves

ArticleStrategic Brand Evaluations Among Fast-Food Franchises

Michel Laroche1999

Article1999

Strategic Brand Evaluations Among Fast-Food Franchises

Michel Laroche · Roy Toffoli

20 citations·0/0 files stored·Journal of Business Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Franchising Strategies and Performance

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 20 citations exist upstream.

References

1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.1994The magical number seven, plus or minus two: Some limits on our capacity for processing information.1968Attitudinal effects of mere exposure.1975Family resemblances: Studies in the internal structure of categories 1979An Information Processing Theory of Consumer Choice 1969Intransitivity of preferences.1963An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object 1984Product Familiarity and Learning New Information

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2000Brand Management in Hospitality: An Empirical Test of the Brisoux-Laroche Modelarticle · 12 shared references 1993Choice set propositions in destination decisionsarticle · 7 shared references 2009DESTINATION CHOICE SETSarticle · 5 shared references 1985Consumer brand categorization for durables with limited problem solving: An empirical test and proposed extension of the Brisoux-Laroche modelarticle · 5 shared references 2004Modeling the selection of fast-food franchises among Japanese consumersarticle · 5 shared references 1997Consumer‐specific determinants of the size of retail choice sets: an empirical comparison of physical good and service providersarticle · 5 shared references

Details

Year1999

Typearticle

Published1999-06-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations20

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1016/s0148-2963(97)00224-5

openalex_workW1555003995

Links

Imported from OpenAlex (CC0) — nothing here is generated.