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Strategic Brand Evaluations Among Fast-Food Franchises
16 references·0 citing·38 second hop
Strategic Brand Evaluations Among Fast-Food Franchises (1999)Strategic Brand Evaluations Among Fast-Fo…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)The magical number seven, plu…Double Jeopardy Revisited (1990)Double Jeopardy RevisitedConsumer behavior in marketing strategy (1989)Consumer behavior in marketin…The Prototypicality of Brands: Relationships With Brand Awareness, Preference and Usage (1985)The Prototypicality of Brands…Product Familiarity and Learning New Information (1984)Product Familiarity and Learn…An Information Processing Theory of Consumer Choice (1979)An Information Processing The…Family resemblances: Studies in the internal structure of categories (1975)Family resemblances: Studies …Consumer Behavior and Product Performance: An Alternative Conceptualization (1975)Consumer Behavior and Product…Buyers' Subjective Perceptions of Price (1973)Buyers' Subjective Perception…Intransitivity of preferences. (1969)Intransitivity of preferences.Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…Price as an Indicator of Quality: Report on an Enquiry (1966)Price as an Indicator of Qual…Marketing Management: Analysis and Planning (1964)Marketing Management: Analysi…An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object (1963)An Investigation of the Relat…On the Price Consciousness of Consumers (1961)On the Price Consciousness of…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plu…The Theory of Buyer Behavior (1971)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Thought and language (1962)Fuzzy sets (1965)Cognitive representations of semantic categories. (1975)Basic objects in natural categories (1976)Features of similarity. (1977)The theory of decision making. (1954)Individual Choice Behavior (1962)Formative assessment and the design of instructional systems (1989)Advances in prospect theory: Cumulative representation of uncertainty (1992)Individual differences in reasoning: Implications for the rationality debate? (2000)The Principles of Psychology (1891)The Measurement of Meaning (1957)Social Behavior: Its Elementary Forms (1963)Measuring individual differences in implicit cognition: The implicit association test. (1998)A meta-analytic test of intergroup contact theory. (2006)Nebraska Symposium on Motivation: 1955 (1957)Nebraska Symposium on Motivation, 1969. (1971)On the ambivalence-indifference problem in attitude theory and measurement: A suggested modification of the semantic differential technique. (1972)Direct Experience And Attitude-Behavior Consistency (1981)Understanding and measuring tourist destination images (1999)EXPERIMENTAL PSYCHOLOGY (1940)Working Memory (1974)A scaling method for priorities in hierarchical structures (1977)How to make a decision: The analytic hierarchy process (1990)The theory of planned behavior (1991)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Word-of-Mouth Processes within a Services Purchase Decision Context (2000)Do Customer Loyalty Programs Really Work (1997)Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication (2000)Customer loyalty and customer loyalty programs (2003)The Price Bundling of Services: A Normative Framework (1987)Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)The evolution and future of national customer satisfaction index models (2001)
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References

  • 1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,773 cited
  • 1994The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,161 cited
  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1975Family resemblances: Studies in the internal structure of categories5,932 cited
  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1969Intransitivity of preferences.2,195 cited
  • 1963An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object1,647 cited
  • 1984Product Familiarity and Learning New Information922 cited
  • 1973Buyers' Subjective Perceptions of Price731 cited
  • 1990Double Jeopardy Revisited609 cited
  • 1989Consumer behavior in marketing strategy341 cited
  • 1966Price as an Indicator of Quality: Report on an Enquiry301 cited
  • 1975Consumer Behavior and Product Performance: An Alternative Conceptualization219 cited
  • 1961On the Price Consciousness of Consumers192 cited
  • 1964Marketing Management: Analysis and Planning176 cited

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1985
The Prototypicality of Brands: Relationships With Brand Awareness, Preference and Usage
149 cited

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