Competing On Internet Time: Lessons From Netscape And Its Battle With Microsoft

Abstract

In this analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, Michael Cusumano and David Yoffie draw vital lessons from Netscape, the first pure Internet company, and show how it employs the techniques of "judo strategy" in its pitched battle with Microsoft, the world's largest software producer. With a new afterword updating the events of the year following publication of the hardcover edition, Competing on Internet time is instructive reading for all managers, engineers, and entrepreneurs who want to succeed in ultra-fast-paced markets.

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