The Product Manager's Handbook

Linda Gorchels

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Business Strategies and Innovation Marketing and Advertising Strategies Product Development and Customization

Abstract

Excel as a product manager with the keys to successful product management in traditional, hierarchical organizations as well as in newer horizontal, team-driven, decision-making structures. Provides checklists, profiles, and real-world cases that reveal how to: -- Develop strategic and annual plans-- Evaluate product portfolios-- Propose and develop successful new products-- Price products and services for maximum profit-- Produce the best marketing and communications plans-- Organize product management teams that meet and exceed their objectives

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2007Sales and Marketing Management 2011The impact of product management on SME firm performance

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