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The Product Manager's Handbook
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The Product Manager's Handbook (1995)The Product Manager's HandbookThe impact of product management on SME firm performance (2011)The impact of product managem…Sales and Marketing Management (2007)Sales and Marketing ManagementThe Successful Marketing Plan: A Disciplined and Comprehensive Approach (1990)Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories (1992)Integrated Marketing Communications (1992)Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members (1995)Spirituality at Work (2000)Product Leadership: Pathways to Profitable Innovation (2005)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)SMEs and Marketing: A Systematic Literature Review (2016)Trust and Collaboration in Practices of Supply Chain Management: Systematic Review (2024)
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  • 2007Sales and Marketing Management395 cited
  • 2011The impact of product management on SME firm performance24 cited

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