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Introduction: Transmedia Practices: A Television Branding Revolution
4 references·5 citing·27 second hop
Introduction: Transmedia Practices: A Television Branding Revolution (2014)Introduction: Transmedia Practices: A Tel…Transmedia Television : New trends in network serial production (2013)Transmedia Television : New t…Narrativas transmedia. Cuando todos los medios cuentan (2013)Narrativas transmedia. Cuando…The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories (2011)The Art of Immersion: How the…Narrative Complexity in Contemporary American Television (2006)Narrative Complexity in Conte…Connect, BTS: An Example of Innovative Transmedia Branding To Rethink Spatiality and Meaning-making (2021)Connect, BTS: An Example of I…Connect, BTS: An Example of Innovative Transmedia Branding To Rethink Spatiality and Meaning-making (2021)Connect, BTS: An Example of I…Use of Transmedia Storytelling Within the Context of Postmodern Advertisement (2018)Use of Transmedia Storytellin…Media Branding from an Organizational and Management-Centered Perspective (2015)Media Branding from an Organi…Transmedia marketing : strengthening multiplatform user participation through storytelling (2014)Transmedia marketing : streng…Narration in the Fiction Film (1986)The Mind‐Game Film (2008)Show sold separately: promos, spoilers, and other media paratexts (2010)Narration in the Fiction Film (2013)Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals (2020)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Information Rules: A Strategic Guide to the Network Economy (2000)Two-sided markets: a progress report (2006)Media Brands in Children’s Everyday Lives (2015)Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making (2021)Liberatory Postmodernism and the Reenchantment of Consumption (1995)Consumer Culture and Postmodernism (2007)Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production (2009)Content Analysis: An Introduction to its Methodology. (1984)Case Study Research: Design and Methods (1991)Brand Credibility, Brand Consideration, and Choice (2004)Qualitative Data Analysis: An Expanded Sourcebook (1994)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Transmedya hikâyecilik bağlamında NFT dünyası (2022)The performative functions of dramatic communities: conceptualizing audience engagement in transmedia fiction (2014)Transmedia Storytelling and Mega-Narration: Audiovisual Production in Converged Media Environments (2017)World Building. Transmedia, Fans, Industries (2017)La comunicación publicitaria se pone de moda: branded content y fashion films (2015)Data management in audiovisual business: Netflix as a case study (2016)El Ministerio Transmedia: expansiones narrativas y culturas participativas (2017)Storytelling in the context of destination marketing: an analysis of conceptualisations and impact measurement (2018)Exploring critical and visual literacy needs in digital learning environments: The use of memes in the EFL/ESL university classroom (2021)
this work references cited by second hop

References

  • 2006Narrative Complexity in Contemporary American Television609 cited
  • 2013Narrativas transmedia. Cuando todos los medios cuentan490 cited
  • 2011The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories115 cited
  • 2013Transmedia Television : New trends in network serial production48 cited

Cited by

  • 2015Media Branding from an Organizational and Management-Centered Perspective19 cited
  • 2014Transmedia marketing : strengthening multiplatform user participation through storytelling12 cited
  • 2018Use of Transmedia Storytelling Within the Context of Postmodern Advertisement6 cited
  • 2021Connect, BTS: An Example of Innovative Transmedia Branding To Rethink Spatiality and Meaning-making5 cited
  • 2021Connect, BTS: An Example of Innovative Transmedia Branding To Rethink Spatiality and Meaning-making3 cited

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