Data management in audiovisual business: Netflix as a case study

Eva Patricia Fernández Manzano · Elena Neira · Judith Clares Gavilán

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Legal Systems and Institutions Big Data and Business Intelligence Big Data Technologies and Applications

Abstract

Big data has become an enormous asset for on-demand content distribution services, helping information supply and decision-making, regarding both the content of the database and suscribers to the database.In this article we describe and define big data and data management in a media company devoted to on-demand audiovisual content distribution: Netflix.This article suggests that big data is a prime strategy in media business and outlines the upcoming challenges that follow its global expansion.

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2013Narrativas transmedia. Cuando todos los medios cuentan 2013Narrativas transmedia : cuando todos los medios cuentan 2014Is this TVIV? On Netflix, TVIII and binge-watching 2014El big data transforma la interpretación de los medios sociales 2014Big data y analítica web. Estudiar las corrientes y pescar en un océano de datos

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2021New audience dimensions in streaming platforms: the second life of Money heist on Netflix as a case study 2022Business models for the digital transformation of audiovisual archives

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