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The Rhetoric of Typography: The Persona of Typeface and Text

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References

1957The Measurement of Meaning9,430 cited
1980Introduction to Factor Analysis: What It Is and How to Do It.1,186 cited
1992The Elements of Typographic Style369 cited
1997Designing Visual Language: Strategies for Professional Communicators144 cited

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2008Media Convergence: Grand Theft Audio: Negotiating Copyright as Composers

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2018The Role of Typeface in Packaging Design29 cited

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