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Neuroeconomics and the Firm

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Decision-Making and Behavioral Economics Experimental Behavioral Economics Studies Leadership, Behavior, and Decision-Making Studies

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Foreword, David Audretsch Introduction PART I: THE BLACK BOX 1. Neuroeconomics of Environmental Uncertainty and the Theory of Firm, Helen Pushkarskaya, Michael Smithson, Xun Liu and Jane E. Joseph 2. Risk and Ambiguity: Entrepreneurial Research from the Perspective of Economics, Angela A. Stanton and Isabell M. Welpe 3. What You Think Is Not What You Think: Unconsciousness and Entrepreneurial Behavior, Eden S. Blair PART II: TRUST, GREED AND THE BLACK BOX 4. Using Brains to Create Trust: A Manager's Toolbox, Paul J. Zak and Amos Nadler 5. The New Millennium's First Global Financial Crisis: The Neuroeconomics of Greed, Self-interest, Deception, False Trust, Overconfidence and Risk Perception, Donald T. Wargo, Norman Baglini, and Kate Nelson PART III: INSIDE THE BLACK BOX: DECISIONS BY HORMONES 6. In the Words of Larry Summers: Gender Stereotypes and Implicit Beliefs in Negotiations, Laura J. Kray, Connson C. Locke and Michael P. Haselhuhn 7. Ovulatory Shifts in Women's Social Motives and Behaviors: Implications for Corporate Organizations, Kristina M. Durante and Gad Saad 8. Hormonal Influence on Male Decision-Making: Implications for Organizational Management, Angela A. Stanton 9. Dopamine, Expected Utility and Decision Making in the Firm, Donald Wargo, Norm Baglini and Kate Nelson PART VI: ENTREPRENEURIAL PROPENSITY 10. An Economic and Neuroscientific Comparison of Strategic Decision-Making, Theresa Michl and Stefan Taing 11. Mapping Neurological Drivers to Entrepreneurial Proclivity, Robert Smith 12. Embodied Entrepreneurship: A Sensory Theory of Value, Frederic Basso, Laurent Guillou and Olivier Oullier PART V: ORGANIZATIONAL CULTURE AND ETHICS 13. What Neuroeconomics Informs Us About Making Real-World Ethical Decisions in Organizations, Donald T. Wargo, Norman A. Baglini and Katherine A. Nelson 14. Culture, Cognition and Conflict: How Neuroscience Can Help to Explain Cultural Differences in Negotiation and Conflict Management, John F. McCarthy, Carl A. Scheraga and Donald E. Gibson 15. Brain and Human Behavior in Organizations: A Field of Neuro-Organizational Behavior, Constant D. Beugre

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References

1988Prospect theory: An analysis of decision under risk 2019Theory of games and economic behavior 1992Advances in prospect theory: Cumulative representation of uncertainty 1997A threat in the air: How stereotypes shape intellectual identity and performance.2005Theory of mind 1992Person, Process, Choice: The Psychology of New Venture Creation 2006Opportunity Recognition as the Detection of Meaningful Patterns: Evidence from Comparisons of Novice and Experienced Entrepreneurs 1997The automaticity of everyday life.

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