Creative strategy : reconnecting business and innovation

Chris Bilton · Stephen Paul Cummings

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Business Strategies and Innovation Innovation and Knowledge Management Service and Product Innovation

Abstract

Little is known about the way creativity works in successful business enterprise, but it is widely acknowledged to be a key driver in today's knowledge economy. This book redefines business strategy as a creative process and compares strategies for value creation in business to the processes of creation in the world of arts and media.

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