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Advertising concepts and strategies
0 references·3 citing·15 second hop
Advertising concepts and strategies (1986)Advertising concepts and strategiesTeaching Visual Literacy for the 21st Century. (1994)Teaching Visual Literacy for …Music format effects in radio advertising (1990)Music format effects in radio…The AIDS crisis: Unethical marketing leads to negligent homicide (1989)The AIDS crisis: Unethical ma…Sexual Behavior in the Human Male (1948)A theory of justice original edition (1971)Principles of Marketing (1972)Measuring advertising effectiveness. (1963)The Measurement of Advertising Involvement (1966)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative Effectiveness of 30- versus 60-Second Radio Commercials on Recall and Rate (2007)The influence of message format on the effectiveness of print advertisements for tourism destinations (2007)Music in radio advertising: Effects on radio spokesperson credibility and advertising effectiveness (2015)Decoding Advertisements: Ideology and Meaning in Advertising (1978)INTRODUCTION TO COMMUNICATION STUDIES (1982)A Semiotic Analysis of Young Children's Symbol Making in a Classroom Computer Center (1996)Motivation and Personality (1997)The Fifth Literacy (2001)News from the Funding Front: Upcoming Opportunities, Proposals Welcomed (2013)
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  • 1990Music format effects in radio advertising25 cited
  • 1994Teaching Visual Literacy for the 21st Century.20 cited
  • 1989The AIDS crisis: Unethical marketing leads to negligent homicide9 cited

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