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System kontroli marketingowej w świetle wyników badań polskich przedsiębiorstw · Study

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ArticleSystem kontroli marketingowej w świetle wyników badań polskich przedsiębiorstw

Witold Kowal2013

Article2013

System kontroli marketingowej w świetle wyników badań polskich przedsiębiorstw

6 citations·0/0 files stored·Marketing i Rynek

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Marketing and Advertising Strategies Accounting and Organizational Management Corporate Governance and Management

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2002Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives 1991An analytic approach to marketing decisions 1995Information systems in marketing 2000Marketing Strategies for Competitive Advantage

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Year2013

Typearticle

Published2013-01-01

VenueMarketing i Rynek

ISSN-L1231-7853

Languagepl

Citations6

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW1556737379

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