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Bir Pazarlama Değeri Olarak Güven ve Tüketicilerin Elektronik Pazarlara Yönelik Güven Tutumları

10 references·2 citing·54 second hopsampled

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References

1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
2002Trustworthiness in electronic commerce: the role of privacy, security, and site attributes1,243 cited
2000Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services723 cited
2003A model of trust in online relationship banking691 cited
2001Establishing online trust through a community responsibility system361 cited
2003Understanding trust in supply chain relationships329 cited
2001Trust and relationship building in electronic commerce204 cited
2002The role of trust for electronic commerce in services123 cited
2001Antecedents and consequences of consumer value assessments: implications for marketing strategy and future research65 cited
2004Values, trust, and commitment in business‐to‐business relationships57 cited

Cited by

2018THE EFFECT OF UTILITARIAN AND HEDONIC SHOPPING VALUES ON CONSUMERS’ PERCEIVED BENEFITS AND RISKS IN ONLINE SHOPPING12 cited
2016Identifying College Students’ Feelings and Thoughts about Online Shopping8 cited

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